My mentor Clayton Christensen taught us that disruptors win by being cheaper. They enter at the bottom of the market with “good enough” alternatives that cost less, then gradually move upmarket, like Toyota’s economy cars eventually led to the…
My mentor Clayton Christensen taught us that disruptors win by being cheaper. They enter at the bottom of the market with “good enough” alternatives that cost less, then gradually move upmarket, like Toyota’s economy cars eventually led to the…